Radical innovation and end-user involvement

the ambilight case

Elmo M. A. Diederiks, Henriette C. M. Hoonhout

pp. 31-38

To make technology research more effective and to deal with fierce cost competition, technology research should be more focused on radical innovation and needs to adopt a more end-user-focused approach. Product improvement is already quite often building on knowledge collected around consumers' experiences with these products to come with a next, improved generation of products. However, in case of creating novel products from 'scratch," this will be more difficult. The user-centered research approach including insights, scenarios, and experience prototypes provides a good method to incorporate the consumer perspective in the earliest stages of the product creation process. The development of the Ambilight TV will be used as a case to illustrate this approach.

Publication details

DOI: 10.1007/s12130-007-9002-z

Full citation:

Diederiks, E. M. , Hoonhout, H. (2007). Radical innovation and end-user involvement: the ambilight case. Knowledge, Technology & Policy 20 (1), pp. 31-38.

This document is unfortunately not available for download at the moment.